OBJECTIVES
DIGITAL MARKETING
Digital Marketing is complicated. There are a 1000 things you should or could be doing but probably only a handful that will make a difference to your overall business performance. A Digital Performance Audit empowers businesses and marketers to maximise the potential of their marketing efforts through data driven insights. The audit will establish the status of a website, its tracking and its digital visibility, and identify issues, evaluate performance and provide deep insights on what will have the most impact on improving performance.
OBJECTIVES
DIGITAL MARKETING
Digital Marketing is complicated. There are a 1000 things you should or could be doing but probably only a handful that will make a difference to your overall business performance. A Digital Performance Audit empowers businesses and marketers to maximise the potential of their marketing efforts through data driven insights. The audit will establish the status of a website, its tracking and its digital visibility, and identify issues, evaluate performance and provide deep insights on what will have the most impact on improving performance.
THE PROCESS
DIGITAL AUDIT PROCESS
Digital success is about the layers, like a multi-tiered cake, you must have a strong foundation to build upon. The process we have developed for these audits has three core phases: consolidate, evaluate, formulate. Each phase and step are designed to systematically and expertly evaluate key factors that impact digital performance.
Jump in →
THE PROCESS
DIGITAL AUDIT PROCESS
Digital success is about the layers, like a multi-tiered cake, you must have a strong foundation to build upon. The process we have developed for these audits has three core phases: consolidate, evaluate, formulate. Each phase and step are designed to systematically and expertly evaluate key factors that impact digital performance.
Jump in →
PURPOSE
Insights
Digital Performance Audits are perfect for businesses that are spinning a lot of plates in the air and who feel like they are not getting the traction or outcomes they think they should or need to be getting.
Digital Performance Audits are also extremely insightful and powerful for marketing managers when moving into a new role with a new company, providing a clear detailed view of digital activity to date and what is working and what is not. Digital Performance Audits are perfect for anyone who has a hunch or an inkling that their marketing activity is not achieving or getting the expected results and want to know ‘the why, the what, and the how’ to resolve the situation.
PURPOSE
Insights
Digital Performance Audits are perfect for businesses that are spinning a lot of plates in the air and who feel like they are not getting the traction or outcomes they think they should or need to be getting.
Digital Performance Audits are also extremely insightful and powerful for marketing managers when moving into a new role with a new company, providing a clear detailed view of digital activity to date and what is working and what is not. Digital Performance Audits are perfect for anyone who has a hunch or an inkling that their marketing activity is not achieving or getting the expected results and want to know ‘the why, the what, and the how’ to resolve the situation.
Consulting
Depending on what stage you are at – you may not require a full digital performance audit – as this activity is most suited to businesses that have been running digital marketing campaigns and want to optimise and improve them. Digital performance coaching is design to assist businesses with specifically with where they are at and coach them on how to maximise budget to efficiently achieve
Consulting
Depending on what stage you are at – you may not require a full digital performance audit – as this activity is most suited to businesses that have been running digital marketing campaigns and want to optimise and improve them. Digital performance coaching is design to assist businesses with specifically with where they are at and coach them on how to maximise budget to efficiently achieve
YOUR DIGITAL PERFORMANCE COACH
Sue Blatchford
20 Years at PayPerClick Digital Marketing Agency Sydney. Experienced digital marketing strategist, campaign manager, SEO specialist and digital performance coach. Sue has been working with technology-based solutions since 1992 with a background in graphic design, training book author, e-learning courseware developer and trainer, content strategist and digital producer. Throughout her career Sue has worked with major Australian and International companies.
YOUR DIGITAL PERFORMANCE COACH
Sue Blatchford
20 Years at PayPerClick Digital Marketing Agency Sydney. Experienced digital marketing strategist, campaign manager, SEO specialist and digital performance coach. Sue has been working with technology-based solutions since 1992 with a background in graphic design, training book author, e-learning courseware developer and trainer, content strategist and digital producer. Throughout her career Sue has worked with major Australian and International companies.
THE BOOK
This book is a download of all things digital. After all, digital marketing is complicated. With a never- ending list of activities you should be doing, how do digital marketing professionals cut through the noise and run digital to make a profit? This is a straight talk to give marketing professionals, agencies, and businesses the insights on how to make it work.
